ASO
Ranking according to User Behaviour
Popular products will be promoted automatically
In addition to its ranking rules, FACT-Finder offers another tool to achieve the best possible product display order, enhancing the probability for customer purchases: Automatic Search Optimization.
This feature ensures that the most popular products (the ones that are most often searched for, clicked on, and purchased) will proceed (step by step) to the very top positions of your search result pages. Using tracking data, FACT-Finder automatically defines the appropriate popular products, whose positions are then promoted by the algorithm.
Search Result Optimization determines the rank of the displayed products by applying ranking rules. After activation, it automatically affects the entire online shop, continually improving the quality of the search results.
Advantages:
• Search results are optimized
automatically.
• Popular products will be purchased
even more often.
• Increases both conversion
rate and turnover.