What's Hot

The What’s Hot module provides predefined analyses, which give you quick and easily available insights into your customers' search patterns.

The overview shows data from yesterday (1) and the last seven days (2).

Apart from the web-version, the report can also be viewed in PDF or Excel formats(3). You can configure the program to mail them to you at fixed intervals (see Notification Messages).

To enlarge a diagram, click it.

Statistics

The first section of the report is concerned with search statistics. Alongside the number of initial search queries (1), it also shows how many of these were answered directly from the cache (in absolute and percentage terms) (2) and how long the average search query took (3).

The Sales Tracking information (4) allows generation of commercial data such as general value per search and average sale value per search term. The percentage shown following the value of sales is taken from the search function. It shows shows the percentage of total revenue this term contributed.

Hot and Flop – Search Terms

The Hot and Flop data provides a trend analysis. It highlights search terms that indicate a positive (hot) or negative (flop) variance from the expected search volume. The sequence of data is in descending order by amount of variance.

Example

If a given term is the subject of, on average, five searches per day in your web shop, the system assumes that this trend will continue in the future. Therefore, if the search term is registered 15 times instead of 5 times on a given day, it is interpreted as a “hot” term, because the amount of searches increased by 200% relatively. For an appearance in the top or flop overview, the absolute value by which the search requests rise and fall is not important, the relation is. This way you can see trends, even if the amount of search requests is still significantly below usual amount.

Top 10 Search Terms

This list shows the most frequently used search terms in your shop. The data is sorted in descending order, by frequency.

Top 10 poorly found

This list contains the search terms that are frequently sought but that return a similarity level below 100%. In such cases it can be assumed that it should be possible to optimise the results. The data is sorted in descending order, by frequency.

Top 10 nothing found

This list contains the search terms for which FACT-Finder was unable to find matching articles. The data is sorted in descending order, by frequency.

Click Through Ratio

This chart shows the average percentage of clicks on a presented product after the search results are displayed.

The Click Tracking data must be integrated in order to calculate the Click Through Rate.

Search Distribution

The pie chart provides an overview (in absolute and percentage terms) of the distribution of search queries according to result quality (good = green, poorly found = yellow, nothing-found = red).

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