Name, Timeframe, Trigger - Configuring Campaigns

Each campaign type has its own set of customisation options and requirements, but there are basic settings shared between all types: Name, Timeframe and Trigger.

This article shows you the right way to make these configurations after adding a new campaign haben. The campaign assistant launches as soon as you select a campaign type.

1. Enter a name and Description

There are no fixed rules for naming campaigns, but it does make sense to coordinate group names within the team. That way, campaigns can still be easily identified after longer periods of time. Once you are done, click Next.

FACT-Finder can integrate some campaign types into suggest automatically. Of course, this is only possible if the campaigns have been categorised correctly. 

2. Choose Period and Timeframe

Now choose when the campaign should be active. Mostly, this would be permanently (especially for Redirect Campaigns and Feedback Campaigns). Then click Next.

If you want a limited campaign, click Limited Period and select a start and end point. This can be either a day, or a specific time. Limited campaigns are useful, for example, for monthly specials.

You can add multiple periods, FACT-Finder differentiates up to minute intervals. To delete a phase, click the icon.

 

3. Choose a Trigger and one or more Conditions

 

This step decides what triggers the campaign to go live. You define:

  • The Trigger (4): Is the campaign triggered by search queries (search result), navigation within the shop (navigation result), or both?
  • One or more trigger-specific conditions (5): Is the campaign triggered with a specific search term, a certain number of pages, etc?

Depending on the selected trigger, you can choose from several conditions. Learn more about the topic at an overview of campaign triggers in the next article.

Product campaigns have their own triggers and exclusive conditions. Learn more in the chapter on product campaigns and the overview of campaign trigger conditions.

Additional criteria can be added by clicking the Add condition button. Superfluous ones can be deleted by clicking . 

Conditions can be linked with AND or OR. You can add a lot more than just two conditions, if you want the campaign to react to a multitude of search terms. In that case, link conditions with "or".

Choose an operator which decides how to deal with the condition to the left of it.

The available operators change depending on the chosen condition. For example, the search term condition allows for "equal", "similar", "contains" and "does not contain" operators. With a numbers-based condition (page number, number of results, etc.), the operators "equal" "not equal", "greater", "less", etc. are available.

The checkbox on the right stands for a word-wise check. If it is selected, the campaign trigger search term is equal to jackets will also trigger on a search for bright jacket, because through a word-wise search, the single word jacket is also found. The behaviour differs from the contains condition, as the term has to stand alone in the word-wise check. With contains, a partial string can also trigger the campaign (in our example this would be the case for “rainjacket”)

4. Additional campaign-specific Steps

All further steps are campaign-specific. Click the campaign type you chose during Adding Campaigns.

Page Contents