FACT-Finder Campaigns and Campaign Types

Campaigns are a powerful tool for visual merchandising. One of their many functions is automatically redirecting to static pages for specific search terms, e.g. searching for "TOS" automatically redirects the user to the terms of service page. Even more importantly, campaigns allow for targeted placement of banners or the customisation of search results.

These types of campaign can be created with the Campaign Assistent:

• Feedback Campaigns: Display preset texts and banners with search results. Also used for pushed products.
• Redirect Campaigns: Redirect the user to specific pages for certain search terms.
• Advisor Campaigns: Manages questions and answers that are presented to the shop visitor. Answers lead to specific product sets.
• Product Campaigns: Allows you to place campaigns on product pages instead of search result pages.