Trigger Conditions - Configuring Campaigns

This page further explains step 3 of the campaign assistant for creating a campaign.

Learn which conditions are available for campaign triggers and what they specifically mean. Conditions are only listed for triggers, for which they are available.

Available Conditions

ConditionDescriptionAvailable for
Search termChecks for the entered search term. Only for campaigns active on search result pages.Search result
Number of resultsChecks number of found products.Search result, Navigation result
Search results pageChecks which search result page the user is viewing (1,2,3,...).Search result, Navigation result
Number of pagesChecks how many search result pages were returned in total.Search result, Navigation result
Number of items per pageChecks page size selected by user.Search result, Navigation result
Search fieldChecks in which field the search was performed. This is only available for specific integrations. Normally, the whole database is searched instead of single fields. In that case, this parameter is empty.Search result
The search IS an article number searchChecks if FACT-Finder has performed an article number search, e.g. the search term was identified as an article number.Search result
The search is NOT an article number searchChecks if the search explicitely stated, that the search term was not an article number.Search result
Result statusChecks the search result. This condition only checks for the values "resultsFound", "nothingFound", "errorOccurred".Search result, Navigation result
Search time in msChecks how long it took to perform the search.Search result, Navigation result
Similarity of the first matchChecks the relevance of the most relevant hit. The value is checked in percent.Search result
Similarity of the last matchChecks the relevance of the least relevant hit. The value is checked in percent.Search result
Initial searchChecks if the search query was an "initial" search query, aka the one after entry of the search term. Each additional click in the result (next page, filter, sort) is seen as a non-initial search.Search result, Navigation result
Number of filtersChecks the number of filters the user has active.Search result, Navigation result
FiltersChecks for specific active filter values.Search result, Navigation result
ParametersChecks for a specific parameter that was handed off to the search. This is only available for specific integrations.

FACT-Finder remembers all URL parameters (Params.coustomParams for webservices) that were handed off to the search. This condition checks for those parameters.
Search result, Navigation result
Always appliesIs always triggered.Search result, Navigation result
Product in resultsChecks if the named product is part of the search result (or not).Part of results
Distance from Search LocationChecks distance to a freely selected position, independent of market IDs.
Selected marketText comparison on market ID. Can use market ID is exact, is similar to, starts with. If multiple markets are selected, all markets are considered for matches to the trigger.
Distance from marketChecks the distance to a specific market. Distance is given in kilometres.

Conditions for Product Campaigns

Product campaigns have their own set of triggers:

  • Product details page to trigger a campaign from the product details page
  • Shopping cart to trigger a campaign with products in the shopping cart
  • Landing page to trigger a product campaign on your shop's landing page

These triggers only have the following conditions available to them:

ConditionDescriptionAvailable for
Article numberChecks for the article number of the displayed product. With shopping cart campaigns, at least one product must have this article number.Product details page, Shopping cart
FieldChecks the field value of the displayed product.With shopping cart campaigns, at least one product must have this article number.Product details page, Shopping cart
Page IDChecks the ID of the displayed page.Landing page
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