SEO Path support
FACT-Finder helps you in forming SEO-compliant URLs for your shop. FACT-Finder is able to create an SEO path for every search query. These paths are used in your web shop to increase the page ranking allocated by the search engines.
Normally, SEO paths are used in a core part of your web shop, such as the navigation menu. For example, SEO URLs for a fashion shop with the three main departments Menswear, Womenswear and Childrenswear could take the following form:
http://www.myfashions.com/Men
http://www.myfashions.com/Women
http://www.myfashions.com/ChildrenThe sub menu item “Shirts” in the Menswear department would be linked as follows:
http://www.myfashions.com/Men/Shirts
And a specific shirt within this category could be linked thus:
http://www.myfashions.com/Men/Shirts/Mishumo-Stretch-Shirt-Red.htmlThis form of URL offers the optimum search engine ranking, as the most important keywords occur in the URL. When you use FACT-Finder to support your navigation, FACT-Finder looks after the creation and parsing of such URLs.
Let’s look at how this support works, using a search result in XML format as an example:
<ff xsi:noNamespaceSchemaLocation="schema/7.3/ffresult.xsd">
...
<searchParams>
<searchPhrase>*</searchPhrase>
<channel>de</channel>
</searchParams>
...
<asn>
<group name="Category">
<element name="Men" ...>
<searchParams><![CDATA[/FACT-Finder/Search.ff?seoPath=/Men&format=XML]]></searchParams>
</element>
<element name="Women" ...>
<searchParams><![CDATA[/FACT-Finder/Search.ff?seoPath=/Women&format=XML]]></searchParams>
</element>
<element name="Children" ...>
<searchParams><![CDATA[/FACT-Finder/Search.ff?seoPath=/Children&format=XML]]></searchParams>
</element>
...
</group>
</asn>
...
<results count="4232">
...
</results>
</ff>When SEO Enhancer is enabled, FACT-Finder converts each occurrence of searchParams into an SEO path element. The web shop must then integrate this URL into the correct part of the shop.