Campaign Manager Integration

The Campaign Manager module allows you to target the management of search results in order to improve the customer lead process or deliberately highlight products. Campaigns are activated according to specific criteria and are then returned accordingly in the search results.

Campaign Manager supports the following options:

Redirection

The campaign returns a URL to which the request should be redirected when the campaign triggers1. This is particularly useful if you already have individual landing pages for specific categories or areas. Another area that is frequently handled using redirection campaigns comprises service-related searches, such as searches for terms and conditions or the site publisher information.

Pushed Products

Pushed Products are products that should be displayed in a particular way in the results, either as the first hit in the search results list or in a separate area of the page. Users compile products into a list as part of the campaign. This list is returned so that the selected products can then be handled accordingly. Depending on the campaign settings, these products can either be returned separately from the products found in the search results, or can be integrated directly into the search results product list on the FACT-Finder page. In the second scenario, the campaign would be returned with a blank Pushed Products list.

Feedback Text

Feedback text is returned unchanged as a list – together with the defined position key – with the appropriate campaign. The most common application for this type of campaign is to display a banner with the search result in order to draw the customer's attention to a brand line or a specific promotion.

Advisor

Users can also use Campaign Manager to manage questions and answers that are presented to the shop visitor in specific circumstances. These are referred to as Advisor Campaigns. A product set is defined for each answer. The product set is shown to the visitor on selection of the given answer. This means you can assist shop visitors more efficiently in finding their desired products, like an in-store advisor.