Analytics KPIs
FACT-Finder Analytics erlaubt es Ihnen, die Performance ihres Shops an Hand bestimmter Schlüsselkennzahlen, sogenannter Key Performance Indicators (KPIs) auszuwerten. Je nach Bereich werden unterschiedliche KPIs gezählt. Diese Seite listet alle verwendeten KPIs und bietet eine kurze Erklärung dieser, wo nötig.
Dashboard
| Searches | Number of initial searches in the online store. |
| Search time ∅ | Average search time in the online store. |
| Sales | Total revenue from all tracking events submitted to FACT-Finder. |
| Sales from Searches | Total revenue related to search, based on tracking events. |
| Sales/Searches ∅ | Average revenue per search. |
| Filter usages | |
| ∅ filter depth | Average number of filters used when using filters. |
| Search filter usage rates | Percentage of search queries for which filters were used |
| Top search filter groups | An overview of filter usage in relation to search queries. In this context, the filter groups in absolute numbers as well as with the relative share of the total number of filter selections are shown. |
| Top search filter elements | An overview of filter usage in relation to search queries. In this context, the specific filter elements are shown in absolute numbers as well as with the relative share of the total number of filter selections. |
| Top navigation filter groups | An overview of filter usage in relation to navigation queries. In this context, the filter groups are shown in absolute numbers as well as with the relative share of the total number of filter selections. |
| Top navigation filter elements | An overview of filter usage in relation to navigation queries. In this context, the specific filter elements are shown in absolute numbers as well as with the relative share of the total number of filter selections. |
| Widgets | |
| Top-10 search terms last 8 days | 10 absolute most searched terms in the selected period |
| Top-10 search terms yesterday | 10 absolute most searched terms last whole day |
| Sales from searches | Revenue per day in the period related to search, based on tracking events (See Sales from searches). |
| Top-10 trending search terms last 8 days | 10 search terms that had a significant increase in queries (compared to previous time, regardless of the selected time period) |
| Searches | Total number of searches by days in the selected period |
| Flop-10 search terms last 8 days | 10 search terms that had a significant decrease in queries (compared to previous time, regardless of the selected time period), counterpart to Top-10 trending |
| Search count per site number | How many users have been on page 1, 2, 3, etc.? |
| Click count per site number | How many clicks happened on which page number |
| Search count per word count | Overview of the search term length by words |
| Ø loading time per word count | Speed of search by term length in words |
| Top [1000] search count longtail | Relative share of the 1000 most frequent searches in total traffic |
| Top [1000] click longtail | Relative share of clicks for the 1000 most frequent search terms in total traffic |
| Top [1000] checkout count longtail | Relative share of shopping baskets for the 1000 most frequent search terms in total volume |
| Top [1000] sales longtail | Relative share of purchases for the 1000 most frequent search terms in total volume |
Search terms
Searches# | Number of initial searches for unique search term |
| Clicks# | Number of clicks for unique search term |
| ASN Clicks# | Number of ASN-clicks for unique search term |
| Navi Clicks# | Number of navigation clicks for unique search term |
| Unique Clicks# | Number of unique clicks for unique search term. Multiple clicks from one user ID are only counted once |
| Carts# | Number of cart events for unique search term |
| Checkouts# | Number of checkouts for unique search term |
| Click rate | click to search rate for unique search term in per cent. |
| Click to cart rate | cart to click rate for unique search term in per cent. |
| Cart ot checkout | checkout to cart rate for unique search term in per cent . |
Unique click rate | checkout to search rate for unique search term in per cent. |
| Clickt to buy rate | checkout to click rate for unique search term in per cent. |
| Sales from searches | Total revenue from searches for a single term |
| Sales from searches per search | Relative revenue per search for a single term |
| Sales from searches per click | Relative revenue per click for a single term |
| ∅ match count | |
| ∅ best similarity | value key: 10.000≈100% match |
| ∅ click position in search result |
Products
| ASN Clicks# | Number of ASN-clicks for specific product |
| Navi Clicks# | Number of navigation for specific product |
| Unique Clicks# | Number of unique clicks for specific product - multiple clicks fom one user are only counted as one. |
| Carts# | Number of cart events for specific product |
| Checkouts# | Number of checkouts for specific product |
| Click to cart rate | Percentage of times the clicked product is added to cart. |
| Checkout to cart rate | Percentage of times the product in the cart is then checked out. |
| Sales | Revenue resulting from search queries in the online store for a specific product. |
| Sales per click | Revenue generated for a specific product from search queries in the online store per number of clicks. |
Campaigns
| Unique Searches# | Number of unique searches that trigger a particular campaign. |
| Clicks# | Number of clicks on a particular campaign. |
| Unique Clicks# | Number of unique clicks on a given campaign. |
| Carts# | Number of shopping carts through a given campaign. |
| Checkouts# | Number of purchases through a given campaign. |
| Ø Pushed products | Average number of pushed products highlighted by a given campaign. |
| Click to search | Number of clicks per number of searches for a given campaign as a percentage. |
| Unique Click Rate | Represents ratio of unique clicks on products by triggering a particular campaign to the number of total searches on that particular trigger, where each user is considered only once, regardless of how many times they click on a link. |
| Bounce Rate | Percentage of visitors who triggered only one search query in the store, this campaign was played out and then left again |
| Exit-Rate | Percentage of sessions that did not interact further with the store after this campaign but left it |
| Cart to click rate | Number of shopping carts per number of clicks for a given campaign as a percentage. |
| Checkout to click rate | Number of purchases per number of clicks for a given campaign as a percentage. |
| Checkout per search rate | Number of purchases per number of searches for a given campaignf as a percentage. |
| Checkout to cart rate | Number of purchases per number of shopping carts for a given campaign as a percentage. |
| Sales per search | Revenue resulting from a specific campaign in the online store per search queries. |
| Sales per click | Revenue resulting from a specific campaign from search queries in the online store per number of clicks. |
| Ø cart value | Average shopping cart value generated by a specific campaign. |
| Sales | Revenue that results from a particular campaign. |